It is a long-established fact that a reader will be distracted by the readable content of a page when looking at its layout.
The best experiences are based on stories that immerse customers in your brand. Customer experience is the impression your brand leaves on your customers. It results from the journey they have with you–from discovering your offering to making a purchase. Customers' future interactions with your brand are directly related to their experience, so their journey must be as frictionless and enjoyable as possible.